Branding has been around for ages, but it seems to have caught fire in the public's consciousness in the last few years. Most people think branding is coming up with a great logo, but it is much much more than that. Branding is about deciding who you are in the marketplace and creating a comprehensive identity around that in order to establish and cement your business in the minds of consumers. Follow the jump to learn more about branding and why it is crucial to the success of your business.
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Posted Monday, August 05 2013 8:00 PM
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